“We heard the Velvet was closing, so we immediately reached out as we had always been huge fans of the venue,” says Embrace’s CEO, Adam Gill.
Embrace has already started to revamp it to focus solely on live music. “We plan is to modernize it and we are doing a big renovation as we speak,” Gill says, “The main difference will be that its focus will be on live music as a concert venue where before it was more a club for goth or industrial music.”
The space, which has been a go-to place for rock, new-wave and metal, was dissolved by Liberty Entertainment Group back in September. According to a press release, the Liberty was shifting gears to focus on expanding a repertoire of wine bars and clubs.
Considered a musical institution by many, the intimate venue has featured an impressive roster of Canadian artists, including Alanis Morissette, who celebrated her chart-topping album release party of Jagged Little Pill there in 1995.
Embrace has announced their official reopening party will take place on February 12, with Toronto’s own dystopian-pop group, TRUST to ring in the comeback of the space.
“We had thought it would be an amazing live venue for a few years now,” say Gill. “Since the Bigbop/reverb closed there has been a void left in the market and we plan to help bring live music back to Queen Street.”
- Velvet Underground is a live music venue.
- There are retro 80’s music nights weekly.
Where is Velvet Underground located?
Velvet Underground is located at the Alexandra Park, Queen Street West.
How much is cover charge at Velvet Underground?
Velvet Underground charges a cover at the doorman’s discretion.
How long will I have to wait at Velvet Underground?
Expect to wait anywhere from 10-40 min depending on when you arrive.
When is Velvet Underground open?
Velvet Underground is open depending on show times.
What are the best nights to go to Velvet Underground?
Depends on the talent spinning.
What is the dress code at Velvet Underground?
Dress casual but avoid tank tops, shorts and flip flops/sandals.
How much do drinks cost at Velvet Underground?
Expect to pay $5-15 for cocktails.
What kind of music do they play at Velvet Underground?
Velvet Underground features mostly live music.
Where can I find an list of upcoming events / DJs at Velvet Underground?
You can download the Discotech app to see upcoming events, and book tables for Velvet Underground.