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Tao Park City Returns – Sundance 2019

At the Sundance Film Festival, stars can be found on the big screen, on Main Street, and in the club — specifically one in particular. The annual Tao Park City late-night pop-up, presented by Tequila Don Julio, will celebrate it’s 12th anniversary this year with a brand-new space, one that heralds a certain benchmark of success for the offshoot of the celebrity watering hole. Bottle service of course, is available – book in advance on the Discotech app.

Tao and its original outposts (which include locations in New York City and Las Vegas, and venues Marquee, LAVO and Avenue) have become beacons for celebrities during the wee hours, and the Tao Park City pop-up, which will move from The Lift to a space called The Yard, is no exception.

“There’s nowhere else to go late at night. We fill a specific void,” explains co-owner Noah Tepperberg, who owns Tao Hospitality with his partners Rich Wolf, Jason Strauss and Marc Packer. “People don’t want to go home at 1 a.m. They want to hang out; they want to do business. We host influential and well-connected people.”

Tepperberg isn’t kidding: Over the past 12 years, since Tao Park City has expanded from a ticketed concert series to a private event, their exclusive guest list has attracted the best of the best of Sundance, including Pharrell, Maroon 5 and 50 Cent (who all performed in the early days of the pop-up), Zoe Kravitz, Diplo, Lil Jon and Nick and Joe Jonas. Those lucky enough to get into what is commonly referred to as “the parking garage” in the past, have been able to see intimate moments between celebrities such as Aubrey O’Day bouncing up and down on CeeLo Green’s lap; Margot Robbie locking lips with Alexander Skaarsgard; and Shialene Woodley dancing on a table top. Nas, Rick Ross and Kaskade have all performed as the clock ticked past 1 a.m.

The new space, The Yard, will be over 10,000 square feet and be able to accommodate approximately 100 more people than The Lift. The new space has been custom-built off-site and shipped in from California and Las Vegas. “We just outgrew it again,” explained Tepperberg.

Tao Chicago Grand Opening September 2018

“Everyone has a story about that space.”

That’s how Paul Goldstein summarizes people’s reactions to his mention of the iconic, 126-year-old building that sits on the corner of Dearborn and Ontario, which has previously housed trendy (and not so trendy) nightclubs, from Castle to Excalibur.

Goldstein is a partner of Tao Group, the uber-successful clubstaurant company that is gearing up to open an extravagant destination in the granite-clad structure. Given that a certain generation of Chicagoans engaged in much debauchery there, the property is a fitting home for this new venture.

The group likes to fill vacant but storied buildings with new life (Tao Uptown in New York, for one, is in a former movie theater that was originally built as stables for the Vanderbilt family). The Chicago property, landmarked in 1997, exemplifies this affinity. Tao has restored the entire building, embarking on an extensive gut rehab. Workers have removed most of the interior floors to create a dramatic 34,000-square-foot restaurant and nightclub with soaring ceilings, akin to Tao Group’s other glamorous venues in New York, Las Vegas, and Los Angeles.

Filled with Asian art and antiques, the new Tao Chicago will be a hopping, see-and-be-seen spot. Its chefs will prepare dishes representing a variety of East Asian and Southeast Asian cuisines, including Chinese, Japanese, and Thai (don’t use the word “fusion” to describe this; executive chef Mike Armstrong hates it). The menu will incorporate favorites from other Tao locations: the decadent tuna Pringle, for instance, a chip-shaped wonton draped with thinly sliced premium tuna, heirloom tomato, and truffle, is coming over from LA. But it will also feature new dishes unique to Chicago, like a kampachi sashimi served with fried olives, pea shoots, and a hajikami vinaigrette. Tao Chicago will also offer an expanded selection of steaks because, as Goldstein puts it, “the clientele here is more meat-focused.”

Tao Chicago is preparing to open in late September. A tip: if you venture in early, you’ll be rewarded with 20 percent off everything for the first two weeks.

Only time will tell if Chicago will embrace this massive clubstaurant, but Tao Group is doing its best to make the space feel like a genuine part of this city. Its partners have spent months eating at local restaurants, observing what works here (approachable but impeccable service, complicated and challenging food) and what doesn’t (anything that seems too exclusive).

As a result, Chicago will have a slightly different feel than Tao’s New York and LA locations. As Goldstein says, “LA and New York are sometimes more ‘velvet rope,’ more difficult to get in, but we think in Chicago, it’s important to be inclusive, to be part of things. There are no VIP rooms, there is no behind the curtains.”

It’s hard to imagine that getting a reservation at Tao will be easy, but at least you probably won’t have to bribe the bouncer to make it inside.

Las Vegas

5 Hottest Bachelorette Spots in Las Vegas

Having trouble planning your bachelorette / hen party? Well if you’re thinking Sin City, bright lights, and booze-fueled benders, then you’ve come to the perfect corner of the web. Las Vegas, the city practically designed for soon-to-be-brides and their posse of bridesmaid girlfriends, is the best place to make all of your wild party dreams come true. However, brimming with endless possibilities for hedonistic indulgence, planning the perfect night in Sin City can be a bit of a challenge.

Luckily, you have Discotech to help you recreate The Hangover –bachelorette edition, for a night that you and your girlfriends will be talking about for decades. Here is a list of 5 of our favorite activities and party packages for your final night of freedom. You only get married once (ideally), so there is absolutely no excuse not to pop some over-priced champagne and have a high quality night filled with pleasure, plastic tiaras, and penis-shaped party favors.

1. Marquee Nightclub and Dayclub

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(Source: Discotech)

Marquee has it all, for those of you who do not want to hop around town. Start of your festivities at their day club for an epic pool party, before heading to their nightclub. Marquee really takes care of you, as the packages they offer are truly one-of-a-kind. For example, with their Rent the Runway package, you’ll get a Grand Cabana at the day club, an hour of open bar, a dress from Rent the Runway (you don’t even have to pack a dress!), and VIP entry to the nightclub. A little tip from us is to buy the higher tier of the package to skip the line completely. On top of that, additional packages include ERA by Ciara for in-room makeup and Gimme Some Sugar for cupcakes on your VIP table to spruce up the celebrations. Sign up for the free Marquee guestlist or book a table at Marquee LV for your bachelorette party today!

2. Canyon Ranch Spa

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(Source: Canyon Ranch)
In case you and your girlfriends need to rejuvenate after your late-night bender we suggest you check out the Canyon Ranch Spa, shared by the Venetian and Palazzo hotels. This place is the Disneyland of spas, offering an impressive 134,000-square-feet of fitness classes, a rock-climbing wall, Aquavana thermal suite, spa packages, healthy spa cuisine, and of course— a VIP bridal suite where you and your girlfriends can get pampered with mimosas (remember, the fastest way to cure a hangover is to pour yourself a cocktail). We suggest you grab lunch at the Canyon Ranch Grill and lounge in the salt grotto after exploring the rest of the spa. After a day at the Canyon Ranch Spa, we can guarantee you will feel like a million bucks.

3. TAO Nightclub and Beach

Image result for tao nightclub las vegas bachelorette
(Source: Getty Images)

Tao has the bachelorette thing down — they even offer an enthusiastic bachelorette coordinator who hosts you and your posse from dinner at TAO Asian Bistro to TAO Nightclub (or Beach during the summer).  They’ll arrange limo transportation, hair & makeup, and bring you a cake at your table so you can really fulfill your deepest bachelorette diva dreams. This place is swarming with celebrities, and is the location Kim Kardashian chose for her bachelorette party. Get ready to ball out, because the best table locations start at $2,500 and comes with a bottle of champagne. If you don’t want to dish out for a table reservation, sign up for free guest list through Discotech to get entry into the nightclub, TAO Beach in the summer, and LAVO Party Brunch in the winter.

4. Hakkasan 

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(source: Hakkasan Group)

Hakkasan is probably the most monstrously LIT club on Vegas nightlife block. This five story gargantuan venue has a shocking 7,000+ capacity, complete with technicolor lighting and massive video/LED screens, which cost an estimated $200 million to build. On top of that, this colossal nightclub boasts various restaurants, lounges, and different dance floor zones to accommodate all of your bachelorette party needs. A downside to Hakkasan is the ridiculous amount of stairs, which may be annoying if you and your girlfriends are strutting around in high heels. But their Custom Concierge Service is stocked with all types of all-inclusive bachelorette catered party packages, from VIP table service, Lounge Specials, Daylife Pool Parties, VIP transportation, as well as access to Vegas’s best male review shows. Get on the free Hakkasan guestlist on Discotech!

5. Stripper 101

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(source: Rush49)

In case you need to burn off those raspberry Cosmopolitans, we recommend you stop by Stripper 101, which is exactly what it sounds like: professional pole dancing lessons taught to you by real strippers! A huge favorite among bachelorette parties in Las Vegas, Stripper 101 has been featured on E! News, Cosmopolitan, and the Daily Ten. This fun and crazy workout, dubbed the “Night school for girls” will have you feeling toned and club-ready in no time.

Whatever you and your girlfriends choose to do, remember to drink plenty of water and stay safe. Also we suggest packing your most comfortable pair of heels (or extra flip flops) because there will be a LOT of walking happening. Last but not least, remember to have fun and bask in the glory of Las Vegas as well as the present moment of celebrating YOU.

Minneapolis Super Bowl 2018 Party Guide

The NFL season comes to a close this week with its championship game, Super Bowl 52 (or LII, when in Rome), which this year will depart from the norm of warm-weather locales to take place in a jewel of a stadium on the frozen tundra of Minneapolis, Minnesota.  This year’s contest pits the favorite New England Patriots – seeking back-to-back rings and their sixth title in franchise history – against the underdog Philadelphia Eagles, who are in the hunt for their franchise’s first-ever title.  The plucky Eagles earned their spot in big dance by beating the heavily favored Minnesota Vikings, who if they had beaten the Eagles would have been the first NFL team to play the Super Bowl in their own home stadium. (As ol’ Donnie Trump would say, SAD!)

Unlike the hometown Vikes, Discotech has indeed found its way to the Super Bowl Weekend bash in Minny.  To celebrate this week’s well-timed in-app launch of Minneapolis / St. Paul – our twenty-seventh metro market – we give you our top picks.  Not for the football game – who knows who will win??? – but rather the picks for the best Super Bowl postgame parties/events around the Twin Cities – sure to be star-studded and celebrity-filled – for visitors and locals to celebrate the Big Game:

Thursday, February 1, 2018

Big Game Weekend Kickoff Party f/ Cardi B @ Privé

One of the best things about the past NFL season was the decision to allow players to perform choreographed big play / scoring play celebration dances.  This made the football games much more fun for NFL fans and resulted in hundreds of hilarious, exuberant, joyful, and memorable moments like this.    Funny enough, in addition to being the year of the touchdown dance, 2017 was also the year of “I don’t gotta dance… I make money moves!”  This catchy-as-hell hook has been arguably the most repeated hip-hop lyric since the NFL season started, and it belonged to Grammy nominee and current hip-hop “It” girl Cardi B.   It’s no surprise that Ms. B – the most talked about female hip-hop artist since Nicki Minaj – is splashed all over the 2018 Super Bowl scene, headlining no less than five big weekend events.  Her march from the locker room to the 50-yard line for kickoff starts Thursday night at Privé, a hip-hop nightclub brand imported from New York, Miami, and Atlanta to capitalize upon the growing upscale urban scene in Minneapolis / St. Paul.

Time: 10:00 PM – 4:00 AM

Venue: Privé (315 N 1st Ave, Minneapolis, MN 55401)

TAO Minneapolis Big Game Weekend Takeover Day One f/ Rick Ross & DJ Irie @ The Pourhouse

One of the strongest nightlife entertainment brands nationwide with properties in Las Vegas, New York, Los Angeles, and most recently Chicago, the Tao Group now brings the ultimate nightlife experience to the Twin Cities for Super Bowl LII weekend.  CLM Presents and Empire Entertainment are packing the Pourhouse with the world’s favorite artists for four unforgettable nights.  Sponsored by Element Electronics, Dash Radio, Tequila Avion, Drake’s Organic Spirits, Mountain Dew Ice, and Bud Light, the Tao Takeover kicks off on Thursday night with a 6-hour set featuring DJ Scooter, DJ Serafin, DJ Irie, and “Tha Boss” aka “Ricky Rozay” aka “Miami’s Finest” aka Rick Ross.

Time: 10:00 PM – 4:00 AM

Venue: The Pourhouse (10 S 5th St #11, Minneapolis, MN 55402)

Friday, February 2, 2018

Big Game Weekend Party f/ Gucci Mane & Young Thug @ Privé

The premier venue for hip-hop luminaries visiting Minneapolis-St. Paul, Privé features state of the art audio and visual technologies incorporated into a wall-sized video board with dozens of LCD TVs and an EAW™ Avalon Sound System.   The venue offers sophisticated design for sophisticated upscale event planning, making it a ideal venue for Super Bowl Weekend events.  Friday night, Atlanta is in the building as hip-hop heavy hitters Gucci Mane and Young Thug quarterback the football-themed festivities.

Time: 10:00 PM – 4:00 AM

Venue: Privé (315 N 1st Ave, Minneapolis, MN 55401)

Saturday, February 3, 2018

Travis Scott @ Myth

Travis Scott’s music had already taken him to quite a few places, even before he was famous enough to be recognized in any of them.  He has lived on the east and west coasts of the U.S., as well as the “third coast” of his native Houston, Texas.  However, in 2017 he really came into his own, gaining worldwide acclaim after being promoted by one of his earliest fans, superstar Kanye West.  Fresh off the announcement of the moving of his Las Vegas residency from Hakkasan Group over to Tao Group, Travis now ascends to an even bigger stage than Sin City as the feature headliner for Super Bowl Weekend festivities.  PJAM Productions, Twin City Live, ECL Events & Notoriety invite fans to experience a wild night with Travis Scott, DJ Spade, DJ Reach, and other special guests at a locally revered Minnesota institution that has been newly renovated in time for the Super Bowl party crowds.

Time: 10:00 PM – 4:00 AM

Venue: Myth (3090 Southlawn Dr, Minneapolis, MN 55109)

TAO Minneapolis Big Game Weekend Takeover Day Three f/ Afrojack, G-Eazy, & Nick Cannon @ The Exchange

The third day of the pre-Super Bowl festivities figures to be the most hectic and highest in-demand, as nearly all fans and revelers will have made it into town and are willing to brave the inclement winter temperatures to find the best parties.  Tao Group is saving their best for this signature night, with big performances by Afrojack, G-Eazy, and Nick Cannon across three separate venues at The Exchange MPLS complex.  G-Eazy will do a separate concert at the Lumber Exchange hall and then afterward join Afrojack at the Pourhouse; jack-of-all-trades Nick Cannon will be at the Exchange / Alibi Lounge venue on MC/singing/rapping/comedy/entertaining duties with support by legendary NYC DJ Mix Master Mike.

Time: 10:00 PM – 4:00 AM

Venue: The Exchange (10 S 5th St #11, Minneapolis, MN 55402)

DJ Khaled @ Aqua

 As its name suggests, Aqua’s sleek seating, translucent second level balcony railings, and surreal blue-hued lighting combine to create the illusion of partying in an aquarium (getting tanked in a tank, get it?).  A popular bachelor/bachelorette party destination for the upscale twentysomething locals in the Land of 10,000 Lakes, Aqua offers a host of amenities to make any celebratory occasion an evening to remember.  As such, it’s an ideal venue for one of the world’s biggest hip-hop moguls to throw an epic party on one of the world’s biggest sports weekends.  Khaled’s stage show at last year’s Coachella – aka the Super Bowl of music festivals – was a wild one full of energy and A-list cameos. We’re expecting his stage show at the actual Super Bowl – aka the Coachella of sports – to be even better.

Time: 10:00 PM – 4:00 AM

Venue: Aqua (400 N 1st Ave, Minneapolis, MN 55401)

Sunday, February 4, 2018

Big Game Watch Party w/ Floyd Mayweather, 2Chainz, Lil Wayne, & Fabolous @ Privé

There’s only one athlete that knows more than Patriots quarterback Tom Brady about winning championships and defending titles: boxing legend Floyd Mayweather.  Money May defeated MMA mega-superstar Conor McGregor and retired last September with a perfect 50-0 record, and in his post-career days he’s launched a Vegas strip club and become a fixture on the hip-hop circuit as a party host for high-end events with black America’s A-List actors, musicians, and athletes.  Rubbing elbows and talking pigskin with the ever-talkative Mayweather and his TMT crew should be enough of a draw in itself, but with three legendary rappers also providing the postgame fireworks entertainment late into the chilly Minnesota morning, this event will surely be one of the toughest weekend party tickets to score anywhere on the frozen tundra.

Time: 10:00 PM – 4:00 AM

Venue: Privé (315 N 1st Ave, Minneapolis, MN 55401)

Super LIV on Sunday @ The Pourhouse

Dave Grutman and crew’s infamous hip-hop playground – where fresh NBA champs go instead of Disney World, rap beefs get hashed out, and Lil Wayne and Drake show up on random weekends without advance notice – imports its own resident DJ Stevie J from sunny South Beach to the frozen north.  After the big game, expect to see quite few Eagles and Patriots players – and players from other NFL teams – in here either drowning their sorrows or celebrating the pinnacle of their careers, making this the big party weekend’s dessert with cherry on top.

Time: 10:00 PM – 4:00 AM

Venue: The Pourhouse (10 S 5th St #11, Minneapolis, MN 55402)

More events and more venues for Super Bowl Weekend 2018 in Minneapolis-St.Paul can be found on the Discotech app.  Have a safe night out, please don’t drink and drive, and may your team be crowned the champ on Super Bowl Sunday!

Best Clubstaurants (Restaurant + Club Combos) in LA

What, exactly, is a clubstaurant? It’s the kind of place you go to not necessarily for the food, but more for the late night debauchery that accompanies it. Often with the aid of a live DJ and bountiful bar, clubstaurants are a destination in themselves, which means you’re likely to stay long after you meal has concluded. Here now are the best places in LA to both start and end your night, presented from north to south.

1 Beauty & Essex

There are few restaurants that encapsulate glitz and glam more than Beauty & Essex, the stunning restaurant in Hollywood’s new Dream Hotel complex. The gigantic 10,000 square foot space replicates the whimsy of the pawn shop façade in the Lower East Side flagship, with some of the same hits like grilled cheese and tomato soup dumplings that are easy snacks to nibble on while libations flow.

2 Tao

While Tao Las Vegas holds the title of highest grossing restaurant in America, the new Los Angeles outpost, also adjacent to the Dream Hotel, should follow suit soon enough. The cavernous location serves approachable, pan-Asian fare in dark, sexy digs that include an animated, twenty foot tall Quan Yin floating statue.

3 Hyde Sunset

There’s no denying that Hyde Sunset‘s beautifully designed space has all the right vibes to kick off a night out. Start off with sharable plates from Top Chef alum Chris Crary, and stay for the bottle service lounge atmosphere that gets clubbier as the night turns to early morning.

4 Delilah

Step through the paparazzi-flocked doors of h.wood Group’s (The Nice Guy, Peppermint Club) latest venture, and instantly feel transported to the Rat Pack glory days rife with live music, burlesque dancers, and plenty of pretty people. Have a tuxedoed server serve you classic American dishes, sip on novel cocktails like the mini bottle service that comes with the Champagne Papi (which you can sometimes find Drake himself sipping from one of the prime booths), and indulge in a clubstaurant experience that feels a little more grown up than the rest.

5 Blind Dragon

Blind Dragon recently went under the knife to become a full dining experience in the vein of h.wood’s other restaurants Delilah and Nice Guy. That means new seating that is conducive to a sit-down meal of Asian-inspired snacks off of a revamped menu. Of course, there’s still the elevated karaoke experience that is fueled by a stellar cocktail list.

6 Ysabel West Hollywood

You’d be wise to make an early dinner reservation at cool kid hangout Ysabel. Swing by a little too late in the evening, and you’d better dress the part to pass the doorman, who assures that only a certain type of crowd can sip decently made libations in its pretty surroundings.

7 E.P & L.P.

What is widely considered one of West Hollywood’s most beautiful rooftops is host to plenty of pretty people, boozy boba cocktails, fantastic Southeast Asian bites that come by way of chef Louis Tikaram, and loungey late night bar vibes.

8 Doheny Room

sbe’s Doheny Room is the sort of place where the ideal dinner reservations are later than 8 p.m. to kick off a long night of revelry. Your meal will probably consist of dishes like lobster poutine and the Doheny Room’s party trick of a dessert before moving to the restaurant’s bar for after dinner drinks. But the party really starts at the clubby upstairs lounge where pretty people and vodka sodas abound.

9 CATCH

The first LA outpost of NY’s celebrity hot spot Catch offers glitter-adorned vodka drinks, a full vegan menu, and exceptional (and pricey) seafood plates. With the lush rooftop setting and some of the city’s best people watching, it’s without question one of the sceniest spots in the city.

10 The Nice Guy

A favorite of the Kardashian clan, h.wood Group’s The Nice Guy is ideal for lovers of both red sauce joints and Hollywood hot spots. That means you can dine on chicken parm and meatballs all while taking in the beautiful Godfather-inspired space and equally beautiful people. You’re going to want to make reservations in advance to secure your seat.

11 Toca Madera

You know it’s a clubstaurant when a space comes outfitted with a photo booth and resident DJ. Come in for expensive plates of Mexican fare, and stay to rub elbows with leather jacketed ladies and gents.

12 The Venue

Don’t get confused, The Venue is not your average karaoke bar. Head into a basement through a speakeasy-like entrance and encounter a neon sign-accented space with a full dining room, bar, and thirteen private karaoke rooms. Come for dinner and stay for cocktails by Devon Epinosa and all the debauchery that ensues. Located in the heart of Koreatown.

The Highlight Room at the Dream Hotel Set to Open Next Week

The Dream Hollywood’s final concept is here, and boy it’s beauty. The Highlight Room takes over the rooftop and poolside at the mod hotel, which officially opens tonight with some of the sweetest views in Hollywood. With clear cut vistas looking out to Hollywood and beyond, it’s clearly outfitted to become an evening party space, what with speakers galore, two DJ booths, and bottle service.

The far corner of the rooftop contains a decent number of dinner tables, where they’ll have full service. Think hamachi crudo, lobster toast, chopped chicken salad, and grilled prawns, with some amazing views to boot.

The southern stretch of the space feels more like a nightclub, with low-flung tables and and pricey cocktails (Ace of Spade bottles run a cool $1K, for the ballers out there). Revelers looking to relax by the pool, which takes the center of the rooftop, could sip on a boozy watermelon lemonade while taking bites of wagyu sliders and pea hummus. Cabanas require table service reservations, and the entire roof is only available to hotel guests during the day. Starting at 6 p.m. on weekdays, things open up to the public, except on weekends when the rooftop opens at 1 p.m. for everyone.

Tao Nightclub to Debut V.I.We – A Shared VIP / Bottle Service Experience

Good deals have a long history in Las Vegas. Our desert oasis was sewn together by the threads of 99-cent breakfast specials, comped cocktails and world-class hospitality. Legend has it that an apostrophe was left off the name of a certain Roman inspired Strip property, because its founder wanted every visitor to feel like royalty. In the realm of Las Vegas nightlife, however, the past few years have seen a fraying of the threads, a divide between bottle poppers with table service and those who watch the bottle popping from the general admission area. Tao Group’s entertainment marketing director Mike Snedegar aims to weave those two experiences together with a new cost-effective way to access bottle service luxury: V.I.We.

Debuting April 27 at Tao Nightclub, V.I.We has been in development since December. In November, Snedegar attended the digital symposium The Culture Salons, which presented data about younger Las Vegas clubgoers whose preferences didn’t seem to fit the traditional table minimum methods.

“A lot of the younger kids want a more inclusive experience,” Snedegar says. “This younger market grew up seeing Paris Hilton and Kim Kardashian come to Las Vegas and celebrate their birthdays here. But most of those kids don’t have the budget to do bottle service.”

Similar to the cost-sharing model of Uber Pool, V.I.We allows users to purchase access to an area of shared tables and spare the cost of buying bottles on their own. Admission to the V.I.We section costs $50 for women and $100 for men, plus tax and gratuity. (Prices are subject to change during special events and holidays.) Snedegar says tickets can be purchased in advance on taolasvegas.com (Use promo code DISCO to get $5 off your ticket), or at the venue, depending on availability. Once guests enter the designated V.I.We area, they will have access to some bubbly, vodka and tequila, and of course, cocktail servers to pour drinks and replenish bottles. Brands include Absolut Elyx vodka, Avion Silver tequila and Campo Viejo sparkling wine.

“I’m really working to create a party within a party,” Snedegar says, adding that the V.I.We tables will be in a prominent section of the club that provides a sweeping view of main-floor activity. “It’s a way for people to save money, but it’s also a way for people to meet [others] they might not have met if they’d bought a separate table or if they had just bought general admission [access].” In addition to catering to younger guests, Snedegar says the V.I.We model should appeal to groups with varying budgets, or businesspeople traveling solo.

Snedegar and his team have focused their marketing efforts on a video and social media campaign to educate and entice potential visitors. After all, it’s largely the app-savvy millennial that Tao Group hopes to reach.

“This experience is not for everybody,” Snedegar says. “A lot of people are going to want their own table, but there are a lot of people coming to Las Vegas who want to spend less money and still get that VIP treatment. The more options you can give to the customer, the happier they’re going to be.”

If this initiative takes off, don’t be surprised to see the program expanded to Tao Group’s other venues, including Tao Beach, Marquee, and Marquee Dayclub.

Tao Group Grand Opening Party at Avenue & Highlight Room

Drawing some of Hollywood’s biggest names, TAO Group, along with real estate developers Richard Heyman and Grant King of Relevant Group, celebrated the highly-anticipated TAO, Beauty & Essex, Avenue, and Luchini LA Grand Opening with an exclusive invite-only block party. Spotted at Avenue, Cindy Crawford and hubby Randy Gerber enjoyed a fun night out, while DJ Khaled took the stage for a surprise DJ set. Orlando Bloom was also seen at the nightclub with a group of friends, while Draya Michele was seen dancing it up at a table with gal pals. Ashlee Simpson and Evan Ross arrived together looking more in love than ever at Beauty & Essex. The inseparable couple weren’t afraid to show their affection for one another as Evan was spotted giving her a sweet kiss on the cheek. Jamie Chung, who was sporting an Elizabeth and James bag, was all smiles with husband Bryan Greenberg and were seen enjoying sweets at the Beauty & Essex dessert bar. Meanwhile at TAO Asian Bistro, Hailey Baldwin dazzled in a sparkly number showing off major leg. Enjoying late night slices of pizza at Luchini, were Michael Bay and Owen Wilson, who both kept a low profile throughout the evening. Taking the stage for a surprise special performance were NAS, Busta Rhymes and Anderson Paak while Ross One, DJ Cassidy, Chantel Jeffries, Chris Masterson, and Devin Lucien manned the decks throughout the evening.

Avenue will officially open its doors on Tuesday, March 21. TAO Asian Bistro, Beauty & Essex and Luchini Pizzeria & Bar will open to the public in early April. Dream Hollywood will open separately and later this Spring with a new dining and nightlife concept from TAO Group called The Highlight Room, a rooftop lounge, pool and grill atop of the hotel. TAO Group will exclusively manage all of Dream Hollywood’s food and beverage operations, marking their first West Coast venture.

Avenue Hollywood Nightclub Grand Opening in LA

It’s not every day that a hot new club opens in Hollywood, but the Tao Group brings one of their most reliable nightlife concepts, Avenue, to the heart of Tinseltown starting tomorrow evening. A celebrity-riddled place in New York City, the Hollywood outlet is sure to bring in the same kind of A-list clientele as the Manhattan original, with a David Rockwell-designed space that spans a mere 4,000 square feet just outside the new Dream Hotel project.

Not massive, but just enough room to unleash some unabashed revelry. The place looks like a “grand estate frozen in time,” with plenty of custom design points and a lounge-style seating array. Expect world-class DJs spinning beats while the drink offerings are classic club-style booze: bottles and easy mixers. And when you get hungry, just pop over to Alvin Cailan’s pizza joint, Luchini, for slices and more. Tao, Beauty & Essex, and rooftop pool bar The Highlight Room will join Avenue for a NYC-style free for all in Hollywood.

Book bottle service for Avenue directly on the free Discotech mobile app.

 

Tao Group LA Takes on Hollywood

With a massive presence in New York, Las Vegas and Sydney and a penchant for curating luxury pop-up experiences at Ultra and the Electric Daisy Carnival, Tao Group has established itself as a major global brand. The group’s westward expansion continues when the group teams up once again with the Dream Hotel Group, with whom they already have a successful partnership in Manhattan. The new 178-room hotel Dream Hollywood is set to open its doors in February according to a spokesperson, on the corner of Selma and Cahuenga Boulevards.

The project will not only boast Tao and Beauty & Essex restaurants designed by The Rockwell Group, but also a rooftop lounge, grille and pool deck called The Highlight Room and a Los Angeles outpost of Tao Group’s white-hot Avenue Nightclub, all of which are slated to arrive in the first quarter of 2017. Hiring is already underway for all venues at taogroupla.com. This will without a doubt will be one of L.A.’s biggest openings of the year.