Amidst a busy schedule, within a frenetic workday, under the blinking eyes of a sleepless city, the elite, the few, like Alice, whose curiosity for adventure leads them down the rabbit hole, will venture to New York City’s Meatpacking District on October 6, 2018 for the opening of the exclusive Red Rabbit Club.
The 4500 square foot luxury NY nightlife venue will, ironically, fill the space once reserved for the Gilded Lily. But Red Rabbit Club will have no need to adorn itself unnecessarily. Hampton’s entrepreneur, Richie Hosein is launching the club that he hopes will, according to him, “elevate the standards for excellence for nightlife and create exceptional experiences for [its] guests.”
What makes the Red Rabbit Club unique is its exclusivity. Red Rabbit Club will offer just 17 tables, so intimacy is inherent in this subterranean and surreal venue. While other clubs focus on numbers, Red Rabbit is all about experience. The renovation plans intend to immerse the clientele in a multi-sensate experience through progressive technology and extravagant design elements.
Red Rabbit (not to be mistaken for Dead Rabbit, an Irish bar/restaurant in lower Manhattan) is only the latest in a series of successful projects for Hosein. In the summer of 2016, he launched AM Southampton, billed as Southampton’s #1 night life experience. Among the talent it attracted was Rap singer 50 Cent, who Hosein snagged again to host the opening of Red Rabbit.
Located at 408 15th Street, New York, NY, Red Rabbit is a short hop to Chelsea Market and a skip and a jump from The Tippler, another underground bar. These, and other, new, subterranean lounges are the answers to the lofty insurgence of rooftop bars doting the city grid. With its “rabbit hole” staircase, sunken dance floor enveloped by red plush, velvet couches and booths, surround sound, smart lighting and LED screens on the walls and ceilings, Red Rabbit portrays the motif of mystery, clandestine meetings, and the joys of becoming enraptured in the realm of fantasy.
Lewis Carroll, author of Alice in Wonderland, wrote, “But I don’t want to go among mad people,” said Alice. “Oh, you can’t help that,” said the cat. “We’re all mad here.” Perhaps the select few patrons of Red Rabbit will feel, just for a moment, as the traffic rumbles above their heads, and the lights and sounds of the happy madness envelops them, that this is an escape, a well-deserved and much needed hiatus from the norm.