South Beach sizzles this season as nightlife impresario Chris Paciello launches Rockwell Nightclub on Washington Avenue in Miami Beach. With the opening timed to coincide with the arrival of global art fans and fashionistas flocking to Miami for Art Basel, the 44 year old Brooklyn native is known to area locals for his 1990s hotspots Risk and Liquid and his on again, off again relationship with a certain pop star called Madonna.
In an interview with New York Post’s Page Six, Paciello discussed the movement away from massive megaclubs and his interest in providing a more intimate entertainment experience. Partnering with Mio Danilovic of SBE Nightllife, Paciello boasted that “Rockwell is bringing something different. We are not another megaclub. We are not DJ driven, we are focusing on the experience.”
Rockwell’s Washington Avenue location formerly held clubs Les Bains and Chaos. Slated to hold just 450 guests, the venue was designed by famed Miami-based Interior Designer Francois Frossard (who also crafted the former Arkadia space at the Fontainebleau Resort) to reflect Paciello’s notions of “LA cool, New York music and Miami energy.”
With a focus on hospitality, Rockwell will offer a mixed musical format and feature live performances as well. In many South Beach clubs, the success of any given evening is wholly determined by the DJ booked to perform. Paciello hopes to broaden his new club’s focus to the quality of the venue and the energy and atmosphere of the space. Following a successful career as Vice Presient of Sam Nazarian’s Las Vegas and Los Angeles hospitality brand SBE, Danilovic joins the South Beach nightlife community with hopes to provide South Florida clubgoers a truly unique entertainment option.
- Monday night is a mix of new and old hip hop.
- This is a smaller venue – capacity is about 500 people.
- They are pretty selective at the door because of the limited capacity.
- You’ll often find a lot of big name Hip Hop artists performing here on weekends.
Where is Rockwell located?
Rockwell is located in South Beach at 743 Washington Ave – 8th and Washington.
How much is cover charge at Rockwell?
Because Rockwell is a smaller club they don’t really do general admission.
How long will I have to wait at Rockwell?
Depending on when you arrive, expect to wait anywhere from 20-45+ minutes.
When is Rockwell open?
Rockwell opens at 11 PM and goes until 5 AM.
What are the best nights to go to Rockwell?
Mondays, Fridays and Saturdays are all good. Check the Discotech app to see who’s performing!
What is the dress code at Rockwell?
Dress to impress! This is a high end nightlife venue.
Is there parking near Rockwell?
You can park in the Triangle parking complex.
How much do drinks cost at Rockwell?
Drinks here are on the more expensive end. Bottles start at $500 apiece.
Who are the resident DJs?
Rockwell features DJs spinning Hip Hop, along with performances by Hip Hop / Rap artists.
What kind of music do they play at Rockwell?
Rockwell is a hip hop venue.
Where can I find an list of upcoming events / DJs at Rockwell?