With a clear quest to catch big international DJs, land plenty of A-listers, and hook a boatload of ravishing revelers, Lure is a see-and-be-seen megaclub that drops major Vegas-style glitz into the heart of Hollywood.
The line outside this hotspot starts early, and once partygoers get in, they find themselves on a large patio bordered by luxurious booths, two bars, and a small dance floor where cool kids smoke as they get turnt.
While the patio alone is bigger than many dance houses, the expansive hotspot unravels further inside, where the cavernous main room features a giant stage, LED walls and motion-sensitive LED screens, and a mass of more banquette-style booths emptying down into an ivy-covered terrarium with gothic fixtures and large black-framed mirrors.
- We have a guestlist for Lure Fridays – download our app to sign up.
- Lure hosts day parties during the summer on their patio that are extremely fun.
- During the dayparties (titled “Do Over”) they serve Sangria for $30 a pitcher.
Where is Lure located?
Lure is in Hollywood on Ivar and Sunset.
How much is cover charge at Lure?
General admission starts at $20 on most days.
How long will I have to wait at Lure?
Average wait times are around 20-30 minutes.
When is Lure open?
Lure is open on Fridays and Saturdays.
What are the best nights to go to Lure?
Fridays and Saturdays.
What is the dress code at Lure?
Collared shirt / jeans / dress shoes for guys. Avoid anything that can be considered sportswear (track jackets, jerseys, sneakers, hats, etc). If you are getting bottle service you will have some more leeway. Though it’s definitely better be safe than sorry!
Is there parking near Lure?
There’s a parking structure right across the street for $12-15 per car. There are also several lots in the area for $5-10.
How much do drinks cost at Lure?
Bottles start at 450.
Who are the resident DJs?
Lure hosts a wide variety of performers – some local DJs, some bigger name DJs. In the past Lure has hosted Alesso, Calvin Harris, Tommy Trash, and Fedde Le Grand.
What kind of music do they play at Lure?
Depends on the night. Usually top 40 / hip hop with some house.
Where can I find an list of upcoming events / DJs at Lure?
You can download the Discotech app to see upcoming events, get on guestlists, book tables, and buy tickets for Lure. You can also visit Lure’s website for more information on upcoming events.