Call it Deep Ellum’s sweet secret. Truth & Alibi is a new bar that operates behind a hidden door, disguised as a candy shop.
“Back in the old prohibition days, when alcohol was banned you couldn’t open up any bars,” bar co-owner Chris Beardon said, “there would be operating businesses like a hardware store or a candy shop. Basically, there would always be a secret door and a password to go into the back and have a cocktail.”
Truth & Alibi wants to bring the Roaring 20’s concept to the 21st century. Each week, the club posts a password on its Facebook page.
“It gives it, like, an ‘exclusive members’ feel to it,” Beardon explained. “Obviously, if it’s your first time here, we’re not going to turn you away. We`ll give them hints.”
The candy store front appears to be working.
“Many times, during the day, people will walk by and it’s locked,” Beardon said. “That’s sort of the whole aspect of a speakeasy; you kind of have to hear about it through word of mouth.”
The bar is Beardon’s first shot a running a business. “I’ve been bartending for 10 years now here in Dallas. I wanted to do something fun where I`d like to hang out.”
“I’m extremely nervous, it`s all new to me,” Beardon said. “We`re going into our third week, the response has been great, people love it.”
Looks like the places gives a whole new meaning to the word candy bar.
- Truth and Alibi is disguised as a candy shop from the outside
- You need a password (follow their Facebook) to get in.
- The place is rather small so arrive earlier.
- Valet is rather expensive so try to get there early and find street parking.
Where is Truth and Alibi located?
Truth and Alibi is located off freeway 75 at the Deep Ellum District.
How much is cover charge at Truth and Alibi?
Truth and Alibi does not have general admission. Only way in is with table or guest list / password. Password can be found on their FB page.
How long will I have to wait at Truth and Alibi?
Expect to wait anywhere from 15-30 min depending on when you arrive.
When is Truth and Alibi open?
Truth and Alibi is open on Thursdays through Saturdays.
What are the best nights to go to Truth and Alibi?
Weekends are the best. Thursdays are still pretty good.
What is the dress code at Truth and Alibi?
Dress to impress! Collared shirt / jeans / dress shoes for guys. Avoid anything that can be considered sportswear (track jackets, jerseys, sneakers, hats, etc). Unless you’re a celebrity – in that case you can dress however you please.
How much do drinks cost at Truth and Alibi?
Expect to pay $10-$20 for cocktails; bottles start at $300.
What kind of music do they play at Truth and Alibi?
Truth and Alibi features mostly open format. Old school on Saturdays; Hip Hop and Deep House on Thursdays.
Where can I find a list of upcoming events / DJs at Truth and Alibi?
You can download the Discotech app to see upcoming events, and book tables for Truth and Alibi.